Within the world of luxury watches, the Rolex Submariner Reference 1680 holds a distinguished position as the first model in the line to include a date function. A particularly rare iteration of this watch, known colloquially among collectors as the “Red Sub,” was produced from approximately 1967 to 1975. Its defining characteristic is the word “Submariner” printed in vibrant red lettering on the dial. This feature was eventually changed by Rolex to white text on later versions of the Ref. 1680 and subsequent models, a decision that significantly enhanced the rarity of the original red-text dials. Their scarcity was further compounded over time as many of these watches were returned to replica Rolex for service and fitted with replacement dials featuring the contemporary white text, thereby diminishing their collectible value and historical integrity. The “Red Sub” is known to have been issued in seven distinct dial variations, each meticulously documented by enthusiasts. 
The cultural significance of the “Red Sub” is inextricably linked to the actor and style icon Robert Redford. Unlike many celebrity watches seen on screen, Redford’s “Red Sub” was his personal property, not a prop supplied by a studio. This personal connection adds a layer of authenticity to its story. He first appeared wearing the stainless steel watch in the 1972 film The Candidate. The watch became a consistent feature of his off-screen and on-screen persona, notably during promotions for the film at the Cannes Film Festival and later in the 1975 spy thriller Three Days of the Condor. Its appearances helped cement Redford’s signature aesthetic of timeless, understated elegance. The “Red Sub” was featured again in the 1976 Oscar-nominated film All the President’s Men and made its final on-screen appearance in 1979’s The Electric Horseman, marking nearly a decade of the watch being synonymous with the actor.
Anecdotes from the time further illustrate Redford’s personal attachment to the replica watch. It is said that he declined an offer to replace his well-worn steel Submariner with a gold model, simply stating that he was “not a gold kind of guy.” This preference for a practical, tool watch over a more ostentatious luxury item perfectly encapsulates the unpretentious appeal of both the man and the watch. In the current collector’s market, an original “Red Sub” in well-worn condition commands a price of approximately $18,000, while examples in pristine condition can fetch considerably more. Their value has demonstrated consistent appreciation over the years, driven by their inherent rarity and celebrated provenance. 
The potential value of Robert Redford’s specific watch is a subject of considerable speculation among experts. Paul Altieri, founder and CEO of Watches, has suggested that should Redford’s personal “Red Sub” ever appear at auction, it could potentially achieve a seven-figure price. While it may not rival the record-setting sale of Paul Newman’s Daytona, its status as an iconic object with a direct link to a defining style figure of the 20th century would generate intense global interest from private collectors and institutions alike, including likely bidding from Rolex for its own historical archives.
More than just a vintage watch, Robert Redford’s replica Rolex “Red Sub” represents a unique convergence of horological history and cinematic style. It stands as a lasting symbol of understated cool, its legacy secured not through marketing campaigns, but through genuine personal use by an icon. Over five decades later, it remains one of the most resonant and memorable pairings of a celebrity with a watch in modern history.

































